Patil University Navi Mumbai’s Department ofBusiness Management, CBD Belapur, Navi Mumbai d. Six motivation-based shopping orientations of college students. Also marketingcharts.com showed a survey result that 42% of online shoppers don’t want retailers to track their purchase history and 37% don’t want retailers to know anything about them. Reading it almost two years later and I think it is still relevant. There has been an increase in the act of purchasing goods and services by a consumer from an online seller through the Internet. Factors That Affect Online Shopping Behavior Of Students: • Three main reasons that influence hostlers to go for e-tailing in the order of preference are : time saving, range and availability of products and economical (saves money). […] Study: Online Shopping Behavior in the Digital Era […], […] on my previous blog post, 61% of consumers use search engine to search information when shopping online and this trend […], […] Research reports that 53% of people in the U.S. shopped online in 2011, a number predicted to grow to 58% by 2016, according to the U.S. Census Bureau. This figure is predicted to grow continually to $370 billion in 2017. to see an alarming growth rate of online shopping and yes, it is here Great Ultimately, 2.4% of shoppers made a purchase through the abandonment retargeting emails. You can also consider holidays free shipping only or free shipping for rewards, etc. — SEO Analysis of, Quantitative Data Analysis Techniques for Data-Driven Marketing, MART: The Secret to Successful Marketing Analytics, Data Alone Won’t Guarantee Better Marketing Decisions, The Persona-Driven Keyword Research Process, The Most Powerful Competitor Research Tool You’re Not Using (Yet), 18 Meta Tags Every Webpage Should Have in 2013, Get More Reviews Without Becoming an Outlaw, It’s Not Co-Citation.. but it’s still awesome! Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing Looking at the same chart from RichRelevance  we can infer that social media is a small channel getting the online shoppers to the sites. More than half (62%) of US consumers with Internet access now shop online at least once a month. This study was conducted with the objective to examine the attitude of consumers towards online purchasing behavior in This article contains lots of facts & statistics about online shopping. It is overwhelming As an internet retailer, if you don’t already have the social media platforms, you should start it today! Competing to rank for product keywords on the first page of SERPs, especially the top spots should be a top priority (and major budgeting consideration) for every ecommerce site. Students' online shopping behavior: an empirical study ABSTRACT The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. Based on the above findings, we cannot deny the importance of search engines for ecommerce sites. Participants who have credit The attributes that were found to facilitate goal-oriented online shopping were, accessibility/convenience, selection, information availability, and lack of unwanted sociality from retail, sales. Get your keywords rank on the first page of Google SERPs! You have presented the facts much analytically making your article very useful. There is an interesting infographic from invesp.com explaining this phenomenon: Chief among all reasons for cart abandonment rates are high shipping costs: 44%, and the sentiment of being“not ready to purchase,” at 42%. Clickstream behavior is another aspect that becomes more important in the online world. As a result, the e-commerce industry is generating higher sales volume. We can infer that retargeting emails are an effective way to deal with abandonment rate. The increasing of internet usage in Indonesia has encouraged the phenomenon of online shopping into needs or hobbies for social network users, especially students. (Source: Experian Information Solution, Inc ,2012). Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Instead of physically going to stores, students are shopping online. Welcome to the new way of doing content. Generally Social media requires low investment but has high returns! Biking and hiking in the summer, skiing and sleeping in the winter. Just to add that many shoppers use online shopping directories to find products or services. Whether or not it is profitable depends on the categories and the value of the products. on Women Play Games on Smartphones More Often Than Men Do – Infographic, on 5 Ways to Avoid Being Fooled By Statistics, on Who Is Winning the SEO Game? (Or what’s really, How to Use the New Google AdWords Keyword Planner, Conduct more market research to know more about your target customers, Utilize the web analytics tools to learn about the shopping behavior of your customers. We had an error submitting the form. Whether or not free shipping constitutes an opportunity for growth is debatable, but free shipping will certainly change the dynamics of the competition. 2012). This preview shows page 1 - 2 out of 2 pages. Perceived usefulness with the mean score of 4.38 showed the respondents neither agreed or disagreed with the indicator that represent perceived usefulness. This is thrilling news for internet retailers. Thus, for … Importantly, consumers reported that shopping online resulted in a substantially increased sense of, freedom and control as compared to offline shopping. E-tailers […], […] Li, J. Great article. Really it’s a very informative article. Finding the low hanging fruits that are high search volume and low competition keywords is something every internet retailer should do to gain competitive edge in the digital era. For sites I visit frequently, I will use member checkout because it will be more convenient if I come back and purchase again. ), on How to Use the New Google AdWords Keyword Planner. Sign up to get occasional updates from iAcquire with company news and insights from around the industry. Based on the infographics above, 14% of abandonment happens because there is no guest checkout. Website design is as important to online stores as interior design to physical stores. Deepali Bhatnagar Amity University Rajasthan Jaipur Abstract: On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. Set up and optimize your social media platforms, Improve the site speed and site design and offer more information to your customers, Consider and test if guest checkout is good to your site. tations for online shopping are important predictors of at-titudes toward online shopping. Of course, the condition is that the product itself should be good enough. As a shopping medium, internet attract human so attract researcher. Retrieved July 28, 2013 from http://www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era/ […], […] http://www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era/ […], […] the phase of checking out the product as they go along; as a matter of fact about two thirds of the online-shoppers cancel a potential purchase during this stage of gathering information about the product. (2013). The buying process has different steps similar to physical buying Although many surveys have investigated ecommerce’s effect on traditional stores, there are almost no resources about the influences on consumers themselves. Well I prefer to shop online to save time and money. Study: Online Shopping Behavior in the Digital Era. These ads allow retailers to provide helpful details, Well tabulated of stats… Like your article it’s full of insights. Here are more statistics on cart abandonment rate: http://baymard.com/lists/cart-abandonment-rate. According to Experian Simmons, drawing from a pool of 4,887 online shoppers, the 25 to 54 year-old age bracket makes up 65.7% of online shoppers, of which 59.1% are female. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends. Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. Source: Experian Information Solution, Inc ,2012. While consumers were more likely to describe. According to chitika.com, consumers only have the patience to view the first two pages of search engine results pages (SERPs) and a very small percentage of consumers will actually click beyond the first page, though we’ve conducted our own research on search behavior, which suggests that 90% of users regularly check the second page of search results – and that number increases with age. Online shoppers are price sensitive and deal sensitive: Marketingcharts.com  suggests that product videos can improve online shoppers’ confidence in purchasing. If you don’t have an in-house SEO team, contact a good SEO agency to help your ecommerce site today! It is said by basketabandonment.com that 73.6% of the online shopping carts were abandoned in the first quarter of 2013. research! Consumer experience with online shopping (Broekhuizen and Huizingh, 2009) or consumer skills, which refer to the knowledge that consumers have about product, and how online shopping works (Laudon and Traver, 2009) also influences online shopping behaviors. Some research findings have shown hedonic motive-tions to have powerful influences on shopping behavior in both traditional and online shopping environments (Me-non and Kahn, 2002). In this research it is tried to define college of education students' online shopping behavior and online shopping activities. is considered just common to any other activity. Also, according to Experian Simmons, more than half of all consumers are “informed consumers,” indicating they tend to gather information about products before purchasing online. This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. Younger people can adapt newer technologies so they can adapt internet as shopping tool. However, goal-oriented motives were more common among online shoppers than experiential, motives. 57.3% of online shoppers have an annual household income above $50,000, and 77.9% have education level as some college or higher. A study on Online Shopping Behavior among the students Ms. Neha Gupta/Dr. In today’s date most of people prefer online shopping as it save the time and also we get the best deals. Service and the brands that are sold on the site are important aspects for online shopper’s retention. Title: ONLINE SHOPPING BEHAVIOR OF STUDENTS IN THE COLLEGE OF BUSINESS ADMINISTRATION Author: KORINA C. PINCA – LEGASPI Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office. — SEO Analysis of Top Online Fashion Shopping Websites, on Quantitative Data Analysis Techniques for Data-Driven Marketing, on MART: The Secret to Successful Marketing Analytics, on Data Alone Won’t Guarantee Better Marketing Decisions, on The Persona-Driven Keyword Research Process, on The Most Powerful Competitor Research Tool You’re Not Using (Yet), on 18 Meta Tags Every Webpage Should Have in 2013, on Get More Reviews Without Becoming an Outlaw, on It’s Not Co-Citation.. but it’s still awesome! The internet has develop new distribution channel and online transaction are rapidly increasing. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. STI College (multiple campuses) • BSBM 303, CONSUMERS_BUYING_BEHAVIOR_ON_ONLINE_SHOP.pdf, STI College (multiple campuses) • BSBM 1000014078, STI College (multiple campuses) • STI BSBM. Relatively less students find convenience as an influencing factor. Google Analytics for example, it just released the new application: customer journey to purchase (, Tailor the retarget marketing plan to deal with the abandonment rate. The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. behavior and online shopping activities. Based on basketabandonment.com, 48.1% of abandonment emails were opened and about 15% clicked the emails, of which 33.3% went on to purchase a product. However, with more and more players jump into the market and grabbing the shares, the behavior of online shoppers is something every internet retailer is trying to figure out. 57.3% of online shoppers have an annual household income above $50,000, and 77.9% have education level as some college or higher. Such marketers' awareness of the factors affecting Malaysian buyers’ attitude can further develop their marketing strategies in converting potential customers into active ones, I really love to read and share an authentic knowledge. We are living in a digital era where being online shopping As an online shopper, I prefer guest checkout for those sites I think I won’t come again or some items I just purchase it one time. (Or what’s really going on in the SERPs? Great study! It’s a trade-off from email campaigns. However, online shopping cart abandonment rate also increases to 73.6% in 2013. According to Forrester Research, the online retail sales volume for the US 2012 is $231 billion. According to ComScore, the top-performing online categories are Digital Content & Subscriptions, Consumer Electronics, Flowers, Greetings & Gifts, Computer Hardware and Apparel & Accessories. Based on compete.com, 94% of online shoppers conduct research before purchasing and 61% of online shoppers use search engines to discover information when shopping online. SEO! However, from internet retailers’ standpoint, guest checkout is again debatable. Students’ online purchasing behavior in Malaysia: Understanding online shopping attitude Marzieh Zendehdel 1*, Laily Hj Paim and Syuhaily Bint Osman Abstract: Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e … Teacher students, who have more monthly income and have more internet self efficacy have positive attitude and intension to shop online. Not just the consumers learn but also the producers. 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